Avoid excessive claims
In documentation, don’t make excessive claims. An excessive claim is an assertion in the documentation that does any of the following:
- Makes a statement about performance or cost that isn’t easily verifiable with data that’s available to the reader.
- Makes a statement about security that would be invalidated by a security incident.
- Makes a statement that might be interpreted as subjective or even disparaging, especially about third-party products.
When you’re assessing whether some text makes an excessive claim, take into account not just what’s true today about a product’s performance, cost, security, or functionality, but what might be true in the future.
Consider the following guidelines:
- When you describe products, avoid superlatives like best, simplest, fastest, never, and always. Similarly, be careful about words like ensure and guarantee and use them only when something can truly be ensured or guaranteed.
- If you make specific performance claims—how fast a product is, how much storage it requires, and so on—make sure that you reference the source of your information.
- If documentation claims that a product is secure, the documentation is invalid (and not credible) if someone succeeds in compromising the product. It’s safer to suggest that a feature “helps with security” or “is designed for security” because those statements are true even if a security incident occurs.
- A statement that you make about a competitive product might be untrue if you misinterpret how the product works, or later if the other company comes out with a new release.
The safest approach is always to write factually and objectively, limiting what you say to verifiable information that will be true over the lifespan of your documentation.
✅ Recommended: Our product distributes datasets and computation in memory across a cluster, and therefore it can be faster for this scenario than ExampleCorporation’s product. For more information, see Performance comparison.
❌ Not recommended: Our product is faster than ExampleCorp’s product.
✅ Recommended: Using our security product is part of an overall strategy that helps prevent account takeovers from phishing attacks.
❌ Not recommended: Our security product prevents account takeovers from phishing attacks.